{
  "brand": "Peace by Youth (PY)",
  "edition": "Corporate Brand Identity 2026 - Expanded Samples Edition",
  "version": "2.0",
  "colors": {
    "core": {
      "py_blue": "#0071BC",
      "deep_navy": "#383658",
      "py_teal": "#169E9A",
      "lavender": "#BEB0D6",
      "mist": "#F3F7FA",
      "white": "#FFFFFF"
    },
    "youth_energy": {
      "sky": "#3BA7D8",
      "sun": "#F5B700",
      "coral": "#E86A5A",
      "violet": "#7556A6",
      "leaf": "#3E9B6F",
      "amber": "#E77A2B"
    },
    "neutral_status": {
      "ink": "#1D2433",
      "slate": "#475467",
      "border": "#E4E7EC",
      "success": "#278A5B",
      "warning": "#C17D00",
      "error": "#D64545"
    }
  },
  "color_ratios": {
    "white_neutral_canvas": "50-70%",
    "navy_py_blue": "20-35%",
    "teal": "5-12%",
    "one_thematic_accent": "3-10%",
    "status_colours": "only as needed"
  },
  "typography": {
    "headings": "Lato",
    "body": "Roboto",
    "local_language": "Noto (Urdu / Sindhi)",
    "fallback": "system-ui, sans-serif"
  },
  "mission": "Participation, Empowerment and Association of Change Enablers - PEACE",
  "vision": "A Prosperous Peaceful Pakistan",
  "tagline": "Empowering Youth, Shaping Futures",
  "core_values": ["Holistic", "Neutrality", "Empathy", "Sustainability", "Transparency & Accountability", "Youth-centric"],
  "program_themes": {
    "youth_empowerment_leadership": "#F5B700",
    "peace_justice_social_cohesion": "#2474B5",
    "gender_equality_womens_rights": "#7556A6",
    "advocacy_awareness": "#E86A5A",
    "climate_resilience_environment": "#3E9B6F",
    "digital_technology_education": "#3BA7D8",
    "community_development": "#E77A2B",
    "health_wellbeing_mhpss": "#168F86",
    "humanitarian_emergency_response": "#D64545"
  },
  "principles": [
    "Youth-led",
    "Community-rooted",
    "Professional",
    "Evidence-led",
    "Accessible",
    "Safeguarding-first"
  ]
}